February 28, 2012
The world knew her as “Aunt Jemima,” but her given name was Nancy Green. The famous Aunt Jemima recipe was not her recipe but she became the advertising world’s first living trademark.
Miss Green was born a slave in Montgomery County, Kentucky. Chris Rutt, a newspaperman, and Charles Underwood bought the Pearl Milling Company and had the original idea of developing and packaging a ready-mixed, self-rising pancake flour. To survive in a highly competitive business, the men needed an image for their product.
In 1889, Rutt attended a vaudeville show where he heard a catchy tune called “Aunt Jemima” sung by a blackface performer who was wearing an apron and bandanna headband. He decided to call their pancake flour “Aunt Jemima.”
Rutt and Underwood were broke, so in 1890, they sold the formula to the R.T. Davis Milling Company. Mr. Davis began looking for a Black woman to employ as a living trademark for his product, and he found Nancy Green in Chicago. She was 56 years old. The Aunt Jemima Pancake Mix was introduced in St. Joseph, MO. Read more on the history of Aunt Jemima go to: http://www.aaregistry.org/historic_events/view/nancy-green-original-aunt-jemima
Turning Back Is NOT An Option!
~Words and Thoughts Artist~
mouth, sweet sounds to my ears.The
results of a love affair between
pen and paper, words”
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